Our partners and process

 

We have collaborated closely with the Rankawat family since we first started trading back in 2006, allowing our businesses, friendships, and families to grow side by side for nearly 20 years. Every year, I travel to India to oversee the production process, on new patterns, and refine our existing clothing designs. During these annual trips, we source unique fabrics directly from the surplus fabric markets in Delhi to bring our designs to life.

            

Our production takes place on the outskirts of Pushkar, a sacred desert town in Northwest India famous for its holy lake, annual camel fair, and a lively mix of travellers and artisans. The factory has grown in the time we have worked together, and employs skilled local tailors from the surrounding community, ensuring stable employment.

By working closely together on fabric choice and design, we seamlessly blend the latest vibrant festival trends with timeless, classic ethnic styles.